No hand baskets at the Wal-Mart, essential items at the back of the store, impulse items at check out. These are all a few of the things that we know stores do to drive up register average sales.
I thought about this topic as I walked through our local Kohls department store. I entered the store in an attempt to pass through and proceed to the adjoining mall. The only problem was that I felt like a rat in a maze trying to find my way out of Kohls. Kohls really made it hard to pass straight through. The stores' configuration forced me to walk past much of their merchandise.
I did my research and found this good article covering common tactics used by stores and measures you can employ to counter them. I hope it helps us all save money!
Thursday, September 11, 2008
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